City Profile

City of Highland Data Profile Report

The City of Highland Data Profile Report (PDF)was produced in partnership with the Southern California Association of Governments (SCAG). The Report provides a portrait of the City and its changes since 2000, and demonstrates current trends occurring in the City of Highland. The City’s Data Profile Report can be used for a variety of purposes including, but not limited to, the following:

• Community planning and outreach
• Data and communication resources for elected officials, businesses, and residents
• Economic Development
• Grant applications
• Performance monitoring
• Visioning initiatives

The comprehensive Report includes three sections. The first section presents a statistical summary for the City of Highland. The second section provides detailed information organizes by subject area and includes brief highlights of some of the trends identified by that information. The third section, Methodology, describes technical consideration related to data definitions, measurement, and sources.

Population Growth & New Plans

However from an Economic Development perspective the Report only tells part of the story. Since incorporation in November 1987, the City has welcomed home approximately 25,000 new residents to Highland. As of 2016, approximately 54,000 people now call Highland home and it continues to grow. In accordance with the City’s 2006 General Plan the City of Highland’s population at build-out will be approximately 70,000. With the recent approval of two comprehensive Specific Plans and one Planned Residential Development Project in the City (the Greenspot Village and Marketplace Specific Plan, the Harmony Specific Plan, and Mediterra at East Highlands Planned Development) the City could reach its build-out population within the next 15 to 20 years. 

The City of Highland is in an excellent position to capture its share of the regional industrial job growth by expanding industrial and business park uses along the 3rd and 5th Street corridors, taking advantage of convenient access to the State Route 210 and Interstate 10 corridors. The City is working closely with its stakeholder partners including the San Bernardino International Airport Authority, the City of San Bernardino, San Manuel Band of Mission Indians, and East Valley Water District to prepare a Specific Plan for the Corridor that will help guide industrial and business park development. The corridor is envisioned to be the major employment center for new high-wage technical and industrial jobs in the City of Highland and region. In terms of job growth in new retail, restaurant, and entertainment the hot spots will be along Base Line (within the Town Center Policy Area) and Greenspot Road (within the Greenspot Village and Marketplace Specific Plan).